Listen to Dan Tyre, Director at HubSpot, who takes you through an overview of the transition in buyer behavior over the last nine years and describes one of the most significant changes to impact business in the last five decades.
Tyre has spent millions of dollars on both traditional and inbound marketing, and can explain the underlying fundamentals of inbound marketing and why this should be a priority for business leaders worldwide.
In 2016, Inbound moves from just a marketing pursuit to include sales & service and helps create a customer centric approach to growing your business. This is a great session for sales, marketers and executives who are new to Inbound Marketing or are currently practicing inbound marketing and want to up their game and get a bigger budget to drive company growth.
- What is the inbound revolution all about?
- The components of inbound marketing, sales & service
- 9 years of inbound marketing performance stats & changes we have seen in the last 2 years.
- 3 tips for leveraging inbound to take customer acquisition and engagement to the next level.