Uh, oh. There's math in marketing now...

Lucky for us, we can train HubSpot to do all that math for us. HubSpot's lead scoring capabilities are a powerful tool. One that helps us pick out the people worthy of a call from our sales teams with ease. But anyone who's tried to set up lead scoring for themselves knows that it's not so easy in the beginning. While everyone's lead scoring algorithm should be unique to their company, we're going to break down the things you should be thinking about as you build or improve yours. 


  • Get a brief intro of how to set up lead scoring in HubSpot.
  • Learn what you should be doing before you ever start to build your lead scoring algorithm in HubSpot.
  • Get an intro into some new features coming to lead scoring for Enterprise customers.
Who Should Attend

This event is perfect for current HubSpot users and people evaluating whether HubSpot is right for them. You don't have to be a HubSpot customer to attend.